Built out a creative and communications strategy for Wellbeing Outfit from the ground up — providing holistic brand and PR support across all touchpoints including: a comprehensive brand and messaging audit, visual identity and design, content strategy, media outreach, and strategic integrated campaign execution.

Developed a full suite of marketing content including thought leadership, press-ready materials, strategic social media content, refreshed brand guidelines and presentation materials.

Outcome:
Strengthened Wellbeing Outfit's market profile, bolstered visibility and built authentic audience engagement through storytelling and consistently branded touchpoints. Helped secure contracts with companies like KFC, Canva and others.